Bridal Eyewear by Karen Louise is the original bridal spectacle service. Karen Louise has curated a range of frames to complement and enhance ‘the look’ for the big day, and for those other occasions when something extra special is required.
The concept was born when the founders were preparing for a special occasion, only to find a distinct lack of readily available eye wear that was suitable. As a qualified dispensing optician with a passion for design, Karen Louise Haase recognised the gap in the market, and the company was formed.
We worked with the founders to develop their original concept through to market stage, and to help them establish market share as first movers in this growth area. This has included:
- Development of the business plan
- Market segmentation
- Pricing and positioning within the wedding market
- An ongoing programme of coaching and support